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Event Details
Discussion and Workshop with Tara Hunt, author of the Whuffie Factor
Date: 1-15-2009
Place: Best Buy Headquarters, Minneapolis Minnesota
Time: 8:00AM-12:30PM (Includes breakfast Provided by BestBuy)
RSVP: Required for Admission. 100 Seats only.
Cost: Free. Sponsored by Best Buy. Event hosted by Social Media Club, part of the 2010 Reality Check - Masters Series. Supported by the Ovative Group.
Tara Hunt is a true pioneer in online marketing and one of the most respected authorities on online communities—how they are evolving, how they are changing both culture and business, and how businesses must behave in order to succeed in the participatory web economy. For her work in this area, Fast Company magazine named Tara to its 2009 list of the Most Influential Women in Technology in 2009.
She is one of the most respected and cited thought leaders in community marketing—how to delight and enchant the people in the communities your company serves with products, experiences and communications that honor the expectations of online customer communities.
Community marketing is not about pushing messages or creating strong brands, but building relationships and engaging communities. Tara is an expert in using the tools and the opportunities of the participatory web to succeed, tools for building social capital—that is, whuffie.
Tara is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy and its elusive, lucrative world of online communities.
When & Where
Best Buy Corporate Headquarters
7601 Penn Avenue S.
Richfield,
MN 55423
Friday, January 15, 2010 from 8:00 AM to 12:30 PM (CT)
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Hosted By
Social Media Club of Minnesota
Social Media Club, founded by Chris Heuer and Kristie Wells out of San Francisco, started the Reality Check Series. The primary goal of Social Media Club’s Reality Check
is to get down to the brass tacks of how people are really using
different technologies and to uncover unmet needs. The Masters Series was developed together with Social Media Club of Minnesota as a way to interact with the author and their material. We hope to take it on the road to other cities.
Let me know if you have any questions or ideas.
Douglas Pollei @dougpollei
